AI is making content, code, and analysis abundant. That means genuinely scarce assets, things that cannot be replicated by a model, are entering a supercycle. Thrive Capital bought the San Francisco Giants. Hall of Fame Racing bought Bugatti. Marc Andreessen stated the core law publicly: when one category becomes abundant, another becomes scarce. This essay from Not Boring's Packy McCormick argues that dynamic is now accelerating across asset classes.
The original piece traces how scarcity is shifting in real time. It covers physical trophies like sports franchises and luxury marques, but also human differentiation: authentic voice, individual reputation, irreplaceable judgment. The argument is not abstract. It maps specific recent transactions to a structural thesis about where value concentrates when AI commoditizes everything else.
The practical question the essay forces is what you own or produce that cannot be reproduced at zero marginal cost. McCormick has been building toward this argument across multiple prior essays on differentiation. This one pulls the thread tighter. If you are allocating capital, building a brand, or deciding what skills to develop, the full read matters.
[READ ORIGINAL →]