Flipsnack used ChatGPT Ads with conversion optimization to increase product registrations and cut cost per signup. No vanity metrics. The campaign targeted acquisition directly.
The result worth noting is not just that signups grew, it is that the cost to get each one dropped simultaneously. That combination is rare in paid acquisition and suggests the targeting or creative, or both, were doing real work.
The OpenAI Blog post breaks down how the campaign was structured, what conversion optimization looks like inside ChatGPT Ads, and why Flipsnack chose this channel over alternatives. If you run paid acquisition and have not tested AI-native ad placements, this case study gives you a concrete baseline to measure against.
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