The Brazilian Amazon spans 9 states, 772 cities, and 28 million people living inside the largest tropical rainforest on Earth. This is not a nature documentary. It is a branding problem.
Sidebar's piece on Amazonia asks a question most identity work avoids: how do you build a regional brand around a place the world already thinks it owns? The tension between global ecological symbol and lived human geography is the actual subject here, and the reporting does not flinch from it.
Read the full piece for how the designers navigated competing claims on what Amazonia means, who it is for, and what visual language survives contact with that scale.
[READ ORIGINAL →]