UX Collective published a piece titled 'We Become What We Behold,' arguing that AI is actively reshaping the identity and function of designers, not just their toolset.
The core provocation: when designers delegate judgment to AI systems, they risk internalizing AI logic as their own. The relationship between tool and user runs in both directions.
The full article is worth reading for its framing of professional identity under automation pressure. The title alone, borrowed from Marshall McLuhan's media theory, signals the argument goes deeper than workflow tips.
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