BMW is putting ads inside its vehicles, and the Waveform crew, Marques Brownlee, Andrew, and David, are not impressed. The segment kicks off with a Spider-Man collaboration that triggered immediate backlash, raising a direct question: did anyone at BMW actually test this before shipping it?
The episode then pivots to a genuinely consequential regulatory debate: should the EU force Apple to open certain features to Windows machines? This is not a hypothetical. It is the kind of interoperability mandate that could reshape how Apple's ecosystem functions in Europe, and the hosts work through the real tradeoffs. CMF's new earbuds also get a full breakdown, notable for being promoted using AI-generated models rather than human ones.
The full episode runs long but covers wearables news beyond just audio. The ad-in-your-car segment alone is worth the watch for anyone tracking where automotive software monetization is heading. The regulatory Apple discussion is the sleeper hit of the episode.
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