Apple is reportedly building an 'Ultra' product tier that spans multiple categories at once. The rumored lineup includes the iPhone Ultra, described as Apple's first foldable iPhone, and a MacBook Ultra featuring a touchscreen OLED display. These are not spec bumps. They are new form factors.
The 9to5Mac breakdown treats 'Ultra' as a structural shift in how Apple positions its premium products, not a one-off experiment. The video pulls from current leaks and rumors to map out what this tier could look like across devices, which makes it useful for understanding the pattern, not just the individual products.
The open question the video addresses directly: is any of this worth buying? That framing, combined with the sourcing from 9to5Mac's reporting pipeline, is why this is worth watching in full rather than skimming a spec sheet.
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