YouTube is opening its AI likeness detection tool to all users 18 and older, moving beyond its earlier rollouts to creators, politicians, journalists, and financial figures.
The system works by scanning a selfie-style image of your face, then continuously monitoring YouTube for video matches. Matches trigger an alert, giving the user the option to request removal. YouTube has previously noted that actual removal requests remain a very small number relative to the user base.
The original piece is worth reading for the timeline of how YouTube staged this rollout, which reveals which populations the platform prioritized protecting first and why that order matters for how platforms think about deepfake liability.
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