Design taste is not intuition. It is a hypothesis about how users will behave, and data visualization work exposed that distinction in ways general UI practice rarely does.
The core argument: when designers say something 'feels right,' they are actually making an implicit prediction, one that can be tested, validated, or falsified against real user behavior. The DataViz context makes this concrete because chart choices, hierarchy decisions, and layout calls have measurable outcomes in comprehension speed and error rates.
The full piece is worth reading for how it reframes design critique from aesthetic preference to predictive reasoning. If you defend design decisions in stakeholder meetings, this gives you a sharper vocabulary and a more defensible position.
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