OpenAI's marketing team used ChatGPT Images to generate and compare multiple billboard concepts from a single scouting photo, compressing what would normally be a multi-day creative exploration into a rapid iteration loop.
The workflow is the point: one real-world location photo goes in, multiple distinct visual directions come out, and the team evaluates compositions before any designer commits hours to a single concept. This is not about final production, it is about killing bad ideas faster and surfacing the right direction earlier.
The full webinar, linked in the description, covers the actual prompting approach, how the team structured comparisons, and where human judgment still drives the final call. If you manage creative workflows or brief agencies, the process details are worth your time.
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