Univé, a Dutch insurance cooperative, deployed ChatGPT Enterprise across its workforce and built internal AI literacy from the ground up, not from the top down. Employees, not executives, drove adoption by identifying their own use cases. The company paired this with a governance framework that set boundaries before scaling, which is the sequence most organizations get backwards.
The mechanics are worth studying. Univé created internal AI ambassadors, ran structured training programs, and tracked adoption metrics to identify where the technology was actually changing workflows versus where it was just being used for show. The leadership layer was kept deliberately thin. That combination, distributed ownership plus centralized guardrails, is what made it scale.
The full case study details the governance model, the ambassador program structure, and the specific workflow changes that resulted. If you are building an enterprise AI rollout and want a template that did not start with a press release, this is the one to read.
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