Steve Ruiz, creator of tldraw, explains how he turned a free whiteboard into an SDK business built on a high-performance web canvas, and why that business model responds to the agentic software era differently than SaaS does.
The conversation gets specific on three fronts: how SDK and infrastructure companies capture value when agents, not humans, become the primary users; how Ruiz is positioning tldraw for the coming wave of internal tooling; and what actually happens when you hand an LLM an infinite canvas. The agent starter kit at tldraw.dev is a concrete artifact worth examining alongside this episode.
Read the full transcript or listen for the 15-minute Changelog++ segment, where the conversation moves past the public-facing answers. The tension between excitement and fear about keeping agents productively busy is more honest here than in most coverage of this topic.
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