A sealed copy of Super Mario Bros. sold at Heritage Auctions for $3 million, setting a new record and beating the previous high of $2 million, also a sealed Super Mario Bros., set in 2021.
The price was driven by a specific physical detail: this second-production 1985 copy was sealed with a glossy sticker rather than shrink wrap, a method discontinued shortly after manufacture. Heritage Auctions calls it the earliest known sealed copy in existence. That distinction, not nostalgia, is what the market paid for.
The full piece is worth reading for the grading details and how this sale fits into a pattern of Heritage Auctions repeatedly breaking its own video game records, a pattern that has drawn scrutiny before.
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