Samsung is publicly doubling down on Galaxy Z Fold 8 sales momentum, posting a UK Newsroom statement that calls the device a major commercial success across Europe.
The timing matters: Samsung is leaning into Apple's iPhone Duo announcement as a validation moment, framing a competitor's move into the multi-screen space as a spotlight on Samsung's existing product rather than a threat to it.
The full piece unpacks how Samsung is spinning a rival's launch into its own marketing advantage, and whether the European sales data actually supports the confidence.
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