RingCentral R&D Efficiency Manager Vaneet Seth scaled customer tracking from 6 to 80 using ChatGPT Work, a 13x increase in program capacity without a proportional increase in headcount or tooling complexity.
The core problem Seth solved was not automation but integration: R&D teams at RingCentral operated in silos, and scattered institutional knowledge made execution slow. ChatGPT Work functions here as a connective layer, pulling fragmented information into what Seth calls a living operating system, allowing faster movement from insight to action.
The full video is worth watching for the operational specifics: how Seth structured prompts and workflows across teams, what broke before this intervention, and where the 80-customer ceiling actually sits. The 13x number is the headline, but the architecture behind it is the story.
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