Vicki Tan, a product designer with no prior authorship credentials, used Figma to write and illustrate a book about decision-making. The tool was not incidental. It was the reason the book exists at all.
The talk documents thousands of design iterations, self-taught drawing, and the structural challenge of converting a fluid concept into a fixed print object. That process produced something Tan calls an untraditional memoir, a category worth interrogating on its own.
The argument underneath the talk is worth reading for how it reframes creative tools as confidence infrastructure, not just production software. If you have a project stalled at the belief stage, this is the case study to examine.
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