Merge runs GPT-6 Astra, ChatGPT, and Codex across four distinct business functions: product code review, marketing support, executive dinner planning, and sales update preparation. That breadth matters. This is not a single-use deployment.
The split between technical and operational use cases is the story here. Codex handling code review is expected. AI scheduling executive dinners and generating sales reports is the signal that enterprise adoption has moved past the pilot stage and into daily infrastructure.
The full piece is worth reading for how Merge structured these workflows across teams, not just which tools they chose. The implementation details reveal how a company normalizes AI dependency without a single centralized mandate driving it.
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