Designers who miss the business context behind their work consistently undersell it. The UX Collective piece argues this is not a soft problem, it is a career and credibility problem.
The core premise: design does not exist in isolation. Every project has a business reason, a metric it was meant to move, a decision it was meant to support. If you do not know what that reason was, you cannot articulate your actual contribution.
The full article is worth reading for its practical method of reverse-engineering business intent after the fact, which is the situation most designers are actually in.
[READ ORIGINAL →]