Google's Pixel 12 Pro Fold will use a crease-less foldable display, matching the technology Apple is deploying in its first iPhone foldable, according to a new report from 9to5Google.
The crease has been the defining hardware liability of every major foldable since Samsung shipped the original Galaxy Fold in 2019. If both Apple and Google are converging on the same crease-elimination approach within the same product cycle, that is a structural shift in the foldable market, not an incremental upgrade.
The full report is worth reading for the sourcing details and timing: Apple's foldable debuts in days, and Google's move to match it tells you something about who is now setting the hardware standard. Read it to understand the supply chain implications and what this means for Samsung's next move.
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