Google raised the price of the Google TV Streamer from $99.99 to $149.99, a 50 percent increase with no announced hardware changes.
That price now puts it in direct competition with Apple TV 4K at $129 and Roku Ultra at $99.99. Google is betting the platform justifies a premium. The original launch price was already a step up from Chromecast. This jump is harder to rationalize on specs alone.
The full piece is worth reading for the timeline of when the change went live and whether any retailers are still holding the old price. If you are in the market, that gap matters.
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