The Fujifilm X Half is now $549.99 at Amazon, B&H Photo, and Best Buy through June 28th. That is a $300 drop from its original $850 launch price, following a permanent MSRP reduction to $649.99 and an additional $100 limited-time discount. Adorama matches the price and adds a 64GB SanDisk SD card and camera case.
This is not a serious shooter. The X Half is a half-frame film camera tribute built around a vertical 1-inch sensor, a fixed 32mm equivalent f/2.8 lens, and 18-megapixel stills. It shoots digital diptychs, applies film simulations and grain, and can burn the date into frames. It does not shoot RAW, has no hot shoe, and has no electronic viewfinder. That is the point.
The original hands-on by Vjeran Pavic at The Verge called it whimsical and refreshing. The price was the friction point then. At $549, that friction is smaller. Read the full hands-on to understand what the camera gets right before deciding whether the missing features are dealbreakers for you.
[READ ORIGINAL →]