Figma Agent has exited beta and is now publicly available. The product is an AI agent built into Figma, positioned to automate design workflow tasks and accelerate the path from intent to output.

The launch video is a full production piece directed by David Dinetz through agency Iverson, choreographed by Tony Testa with six dancers, and scored to Fred Again's track Feisty. Figma is spending real money signaling this is not a minor feature drop.

The video tells you nothing about what the agent actually does. That is exactly why you should go to figma.bot/4y10R6J instead of treating this as the announcement. The substance is there, not here.

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