OpenAI's Codex is being used by sales rep Ashton and their team to cut research and prep time to under 5 minutes per customer query, replacing work that previously took significantly longer.
The team runs Codex across four concrete workflows: pulling customer-specific data on demand, building demos and prototypes before conversations, pushing recurring Slack updates with account headlines, and generating copy that matches Ashton's personal tone of voice. These are not experimental uses. They are live, daily workflows.
The video is worth watching for the specifics on how a non-engineering sales role is operating Codex without developer support, and how the prototype-generation use case changes what a sales team can promise in a first meeting.
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