Design critique followup is broken. Nielsen Norman Group identifies the exact failure point: feedback gets filed in a document nobody reopens, and participants never learn what changed or why. The result is not a one-time loss. It is a slow collapse of critique culture across the team.
The core argument is behavioral, not procedural. When contributors hear nothing after a session, they stop preparing, stop engaging, and stop showing up with real input. The article outlines two concrete followup tactics and specifies when to deploy each one, which is where most summaries stop and where the original piece actually begins.
The piece is worth reading in full because the tactics are not generic. They address the specific conditions under which each approach works, including what you signal to your team when you choose one over the other. The source is Nielsen Norman Group. The author treats skipping followup not as an oversight but as an active risk to design quality.
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