Design critiques fail at the followup. Nielsen Norman Group identifies this as the core reason feedback culture collapses on design teams: sessions end, notes get filed, and contributors never hear what changed or why.
The argument is structural, not motivational. When people give thoughtful critique and receive no response, they learn the session is performative. They show up unprepared next time. The loop stays open, and the design does not improve.
The full article lays out two specific followup tactics and the conditions that determine which to use. The case for reading it is not the conclusion. It is the breakdown of what you are silently signaling to your team every time you skip the step.
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