The Chevy Silverado EV is selling poorly despite competitive specs. GM sold roughly 9,000 units in 2024, a fraction of the 96,000 Ford F-150 Lightnings and the hundreds of thousands of Tesla Cybertrucks and Rivian R1Ts combined. The truck offers 400-plus miles of range, a frunk, and GM's Ultium battery platform, and it still isn't moving.
The piece digs into the specific reasons: dealer markups that pushed early units past $100,000, a confusing trim structure, and GM's retreat from its own EV commitments that spooked buyers before they ever sat in the cab. The analysis of how GM's public wavering on EV targets directly suppressed consumer confidence is the most useful section and worth reading in full.
What comes next is the harder question. GM is retooling Ultium delivery timelines and cutting the WT work-truck variant to simplify the lineup. Whether that fixes the trust problem or just narrows the target market remains unresolved. The Silverado EV is not a bad truck. It is a truck nobody believes in yet.
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