Framer has shipped a native AI feature called Skills, and this video walks through five concrete implementations inside real projects: effects, design systems enforcement, brand voice writing, rem unit conversion, and at least one more shown in the intro.

The value is not the feature announcement but the workflow specifics. The video shows setup time, how Skills are customized per project, and where they fit into an actual design pipeline, not a demo environment. That distinction matters if you are evaluating whether this saves time or just adds steps.

Skills are positioned as repeatable, shareable AI actions tied to your project context. If Framer is part of your stack, the rem conversion and design system examples alone are worth the 3-minute runtime to understand the scope of what can be automated.

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